![](https://freight.cargo.site/t/original/i/a9a51374c61af5682d44b58ffb66649dcf942d68c0e72ec8af651cb9fe58b478/Uber_logo_onwhite_16x9.gif)
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![](https://freight.cargo.site/t/original/i/56d879b833fa2d8c4e7a31a8ce1cdd90e6e429496e1f4e5aca36f3db3ed582cb/Billboard_16x9.png)
![](https://freight.cargo.site/t/original/i/237c7c31e47875e7da5e72e732ee3fcbe73108212ffd624b844be71c28d497f6/Uber_U-frameSpectrum_16x9b.jpg)
![](https://freight.cargo.site/t/original/i/dbad1a7dc2621338e8622be96a1b7d1cf9f9121c92790a881156dd868ca61b26/Uber_IndiaBillboard_16x9.jpg)
![](https://freight.cargo.site/t/original/i/d1a6b795e32421182d776d632b5c71177ff99d1dba1311e0bae521dc978603d9/uber_cs_image_transport-3-modes.jpg)
![](https://freight.cargo.site/t/original/i/1964b1c4fa60f9133bf9ffd850b7128346510491d82e98f191b87f19bee507ea/Uber_AppLauncherSeries_16x9.jpg)
![](https://freight.cargo.site/t/original/i/8b68ac910d58da7af0edd60fc2884a7df54153d5efa5f79ec71392c70466f386/UberMove.gif)
![](https://freight.cargo.site/t/original/i/f03f20f3100d30e65e352932daa5c6f797877a1561b1d40729910b67dd3cd023/uber_2018_uber_move_02.gif)
![](https://freight.cargo.site/t/original/i/49db7f54cbc4a724a38098c752615275bf04c4491d93ec5d96cecedfad708ac0/uber_2018_color_palette.png)
![](https://freight.cargo.site/t/original/i/70513659a7baef8b38a25d79b64820510d8d785cc6f761cb613fbb397b0de04d/uber_2018_uber_move_and_icons.gif)
![](https://freight.cargo.site/t/original/i/94c10338923ce91957f54941cb4b71e4f8fcfec18ba4340c76f974f081ee65b0/Uber_Skyport.jpg)
Uber
Repositioning Uber from a rideshare company to a platform for global mobility, changing the way we move
Work designed at Wolff Olins
Creative Direction: Forest Young | Design Direction: Matt Delbridge | Design: Taylor Simpson, Andrew Teoh | Motion: Violet Office
In collaboration with MCKL Type and the Uber Brand Experience Team